The put up Back to basics: Here’s how Maldives is ‘Redefining MICE’ appeared first on TD (Travel Daily Media) Travel Daily.
The Maldives is greatest generally known as an idyllic place and a slice of heaven right here on earth. The island is now advertising and marketing itself as a MICE vacation spot.
The intention is to redefine the enterprise setting, which is usually thought to be sombre, severe and restricted to boardrooms and convention halls. With scenic views and a number of other high-end properties, Maldives is the perfect place for conferences and occasions.
TD has spoken with Thoyyib Mohamed, CEO & managing director, Maldives Marketing and PR Corporation about how Maldives is redefining MICE post-pandemic.
Travel Daily (TD): The Maldives was one of many first locations to open up post-Covid. How have you ever equipped for the post-Covid MICE travellers?
Thoyyib Mohamed (TM): We within the Maldives want to redefine MICE. There are tons of of phenomenal properties within the Maldives – and conferences, incentives, occasions, and conferences could be held in a various number of properties resembling on the seashore of a luxurious secluded resort, on a non-public sandbank, or on the deck of an adventurous liveaboard.
“Our approach emphasises small-scale events, and with that comes safety.”
Our method emphasises small-scale occasions, and with that comes security. Since the pandemic, journey developments have shifted and we now have witnessed the significance of applied sciences and well being measures. Our success within the Maldives is attributed to the unrelenting significance we positioned on well being, security, and wellbeing in the course of the pandemic. Our distinctive one-island-one-resort idea and stringent security measures earned the Maldives her place as one of many most secure locations on this planet. We proceed to prioritise these above all.
TD: What are the brand new MICE choices for post-Covid journey within the nation?
TM: The MICE choices within the Maldives are incomparable to another seashore vacation spot. Barefoot, drinks in hand, holding a boardroom assembly on the seashore, that’s what we’re going for. Unique to the Maldives, our resorts are located completely inside their very own uninhabited island guaranteeing unparalleled security measures and secluded privateness.
Our world-famous hospitality will be sure that your conferences and conferences are curated and coordinated to be sure that it is a productive and unforgettable expertise. Think of it as every part that makes the Maldives so wonderful plus MICE. After your occasion, go diving and discover the underwater world, embark on an evening fishing journey along with your workforce, and discover the Sunny Side of Life. Nothing brings a workforce nearer than a shared expertise in paradise.
TD: Any new MICE marketing campaign to entice vacationers to journey to the Maldives?
TM: We are conducting a number of campaigns beneath the theme ‘Redefining MICE’. Our campaigns promote the Maldives as an rising high vacation spot for MICE. We not too long ago took half in MILT Congress 2022 and IMEX 2022 in Germany to promote MICE and we now have carried out a number of campaigns within the Russia and CIS market focused towards MICE travellers. We additionally carried out a world MICE marketing campaign concentrating on varied markets from 2021 to early 2022.
TD: What is the goal MMPRC is taking a look at by way of MICE vacationer numbers within the subsequent six months?
TM: Several of our properties have carried out wonderful MICE occasions all through the previous months and we’re seeing that there is potential for a lot extra. As of twelfth August 2022, we now have welcomed a complete of over 1 million travellers to the Maldives and we imagine that our MICE choices have performed a task on this.
TD: What are the brand new developments in MICE the nation is witnessing?
TM: One of the most recent developments we now have witnessed in MICE is the necessity for small-scale and extra intimate gatherings in contrast to massive conferences and occasions. We imagine that these small-scale occasions are a response to the social distancing and zoom fatigue that we now have skilled all through the previous years, and that persons are trying to reconnect face-to-face and have occasions that really matter and go away an enduring impression. We are tapping into this development by placing a brand new spin on MICE tourism by taking it again to fundamentals. After all, the Maldives is unparalleled in providing that iconic ‘laid-back’ ambiance for thought-provoking and stimulating discussions.
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