Malaysia Aviation Group (MAG) and the Singapore Tourism Board (STB) have partnered to promote Singapore. The announcement was formalised with the signing of a Memorandum of Understanding (MoU) between the Group chief govt officer of MAG, captain Izham Ismail, and STB’s chief govt, Keith Tan.
Captain Izham Ismail stated: “We are happy to collaborate with STB to help Singapore’s tourism restoration efforts and capitalise on new tendencies to entice extra guests to benefit from the many sights Singapore affords. As a worldwide airline with a big presence within the Southeast Asia market, we consider we’re well-positioned to drive demand to one in every of our key markets, Singapore, and lead the journey revival between the 2 international locations via our expanded choices and merchandise, particularly with direct flights from 4 factors in Malaysia to Singapore. This collaboration comes naturally after a profitable and seamless Vaccinated Travel Lane between Kuala Lumpur and Singapore through the pandemic in 2021, which was nicely obtained.
Keith Tan stated: “Malaysia has always been a top source of visitors to Singapore, so STB’s strategic partnership with MAG will play a key role in driving tourism recovery efforts and reinforce Singapore’s position as a top leisure and business destination. We are confident that this partnership will reach out to more travellers from Malaysia and help them to discover the wide range of new experiences, events, and activities in Singapore.”
The partnership will promote Singapore as a vacation spot of alternative for travellers with diversified pursuits and provides them unique entry to MAG’s intensive portfolio of journey and lifestyle-related providers, which incorporates each Malaysia Airlines and Firefly. This partnership may also leverage Malaysia Airlines’ tour working arm, MHholidays, offering curated journey packages for single to group journey, together with flights, lodge stays, sights and new experiences in Singapore.
Additionally, the partnership will enable each MAG and STB to discover tourism restoration initiatives. These embrace new enterprise alternatives, joint advertising and marketing campaigns, branding, and promotional actions in addition to engagements with in-market influencers and content material partners to showcase Singapore as a vacation spot the place guests can uncover contemporary, modern, and sudden experiences. Stakeholders resembling occasion organisers from Singapore may leverage this partnership to entry Malaysia Airlines’ e-commerce platform, Journify, to cross-sell occasion and attraction tickets. This will enable them entry to a wider pool of holiday makers who get pleasure from travelling to Singapore for life-style, leisure, and sports activities occasions.
Malaysia Airlines and Firefly at the moment present direct flights to Singapore from Kuala Lumpur, Penang, Kuching and Kota Kinabalu.