Princess Cruises has introduced an unique five-year licensing settlement with Xponential Fitness, the most important international franchisor of boutique health manufacturers. With this distinctive partnership, Princess will leverage Xponential Fitness’s in depth content material in live performance with OneSpaWorld’s unparalleled experience within the well being, wellness and health at sea sector to develop into the primary main cruise line providing a number of, curated health manufacturers to create uniquely customizable visitor health experiences at sea.
“Our goal is simply to provide the best vacation experiences in the world at the best value. Blending Xponential’s unmatched boutique fitness brand portfolio with OneSpaWorld’s beautifully curated fitness program, developed over the course of our 25-year exclusive collaboration, allows us to align the most iconic brand in cruising with the best and most comprehensive offerings in the fitness industry,” mentioned John Padgett, president of Princess Cruises. “Whether at your home, your local studio, your stateroom, the ship fitness center, sports court or lido deck, our guests can engage with Pure Barre, Club Pilates, YogaSix, StretchLab, Stride or any of their favorite fitness experiences.”
“This partnership will broaden the fitness experience available to the millions of guests who sail on Princess,” mentioned Danyal Ali, president of XPASS at Xponential Fitness. “Our wide variety of fitness offerings, ranging from stretching to cycling, will provide everyone, including avid Xponential members and first-timers, the opportunity to experience our brands in addition to the existing extensive suite of OneSpaWorld services offered on board. We look forward to working closely with OneSpaWorld to create extraordinary value for Princess and its guests. Clearly, the strong synergies among Princess Cruises, Xponential Fitness, and OneSpaWorld will create value for all involved in the partnership.”
“We are thrilled to partner with Princess and Xponential to expand our delivery of personalized, custom Princess guest experiences at sea by incorporating the premier Xponential Fitness studio fitness brand content and its market-leading multi-modality programming into our offering,” mentioned Leonard Fluxman, CEO, president and government chairman of OneSpaWorld. “Together with the Xponential Fitness team, we will design remarkable Princess-inspired fitness experiences for each Princess guest, continuing our 25-year commitment to innovate and deliver marvelous new guest experiences and memories.”
Over the time period of the settlement, a minimal of eight Xponential manufacturers shall be made out there onboard every of Princess’ 15-ship fleet, leading to a minimal whole of 120 licensed studio experiences throughout the Princess fleet, that includes Xponential’s market-leading Club Pilates, Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance, and StretchLab manufacturers and health modalities to start out, with extra thrilling Xponential Fitness choices to return.
Xponential Fitness will work with OneSpaWorld Princess Cruises’ unique companion for well being, wellness and health providers, to include Xponential’s excellent experiences into the health choices supplied to Princess friends, managed by OneSpaWorld’s health professionals and onboard employees in onboard health and spa amenities.
In addition to the onboard Xponential model studio courses, Princess will make Xponential Fitness’ XPLUS digital on-demand studio class subscription service out there in additional than 23,000 staterooms on Princess’ proprietary digital content material platform, OceanView. Princess friends needn’t be Xponential Fitness members to expertise in-studio stay courses and in-stateroom on-demand courses and may proceed their onboard expertise post-cruise by means of XPASS at unique Princess discounted costs.