New analysis by Go toScotland for the Year of Stories has revealed that guests nonetheless yearn for that human connection whereas visiting an attraction, collaborating in a tour, or exploring a vacation spot in Scotland.
Virtual and on-line experiences grew to become the norm throughout two years of lockdowns, however the nationwide tourism organisation has discovered that in-person experiences are the best choice in the case of storytelling.
New YouGov* analysis commissioned by Go toScotland, as a part of Scotland’s Year of Stories 2022, discovered that nearly half (49%) of UK adults really feel a tour with a guide or storyteller to share our tales would enchantment to them.
The analysis additionally indicated different well-liked types of storytelling together with, exhibitions (44%), theatre and dwell performances (36%). TV and movie have been additionally famous (33%) as have been books, comedy and music (30%, 27% and 23%).
Marie Christie, Go toScotland Head of Events Development, stated: “These new findings underline simply how necessary the dwell, in-person expertise is to guests and that the individuals working throughout the tourism and occasions trade play a vital function in sharing Scotland’s tales.
“The Year of Stories is a primary alternative for the nation to point out off the very best we have now to supply guests and locals and clearly nothing beats listening to tales being informed in individual.
“As we move into the Autumn and Winter, there is still a packed programme of Year of Stories events on the horizon with so many talented people sharing our stories in all sorts of inventive and exciting ways across the country.”
Lyn Brown, chairperson, Scottish Tourist Guides Association, stated: “Scotland’s Year of Stories has shone an exquisite highlight on storytelling. There is a wealth of tales to be informed about Scotland’s historical past, locations and other people – and that is what vacationer guides do every single day.
“I used to be delighted to see that folks choose in-person storytelling, and our personal experiences concur with the findings of the analysis – it has been one in every of our busiest seasons; every single day there are emails from individuals searching for guides; a lot of our members are fully-booked; and already there are requests for guides in 2023.
“We consider that solely an actual, dwell individual telling a narrative face-to-face can deliver that story to life, make sense of it in relation to different tales, and naturally reply questions – and it’s clear that this is what each home and worldwide guests need.
Gillian MacDonald, Head of Sales and Marketing at Historic Environment Scotland (HES), stated: “Across the historic websites in our care, our guides, volunteers and dwelling historical past performers use storytelling as a approach of bringing the historical past of those particular locations to life for guests.
“Through projects such as our If These Walls Could Talk competition, we are also engaging young people with the past through stories, using Scotland’s historic sites as inspiration for the next generation of storytellers.”
Donald Smith, Director, Scottish International Storytelling Festival, stated: “When somebody shares their story instantly ‘eye to eye, thoughts to thoughts, coronary heart to coronary heart’, they’re gifting you one thing of themselves- there’s a particular connection- and listeners really feel the magic.”