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Wyndham Hotels & Resorts has introduced its acquisition of the Vienna House brand for EUR 44 million (USD 44 million) including an upscale and midscale portfolio of roughly 40 inns and greater than 6,000 rooms.
Wyndham acquires the Vienna House brand from Berlin-based HR Group, a number one European hotel operator and long-standing franchised accomplice of Wyndham, which is able to proceed to personal or lease and function current Vienna House inns underneath long-term franchise agreements with Wyndham. The transfer allows Wyndham to develop the Vienna House brand by leveraging Wyndham’s huge advertising and marketing scale and franchise experience whereas permitting HR Group to deal with its core competencies as a number one proprietor and operator of strategic actual property throughout Europe. Upon closing, the Vienna House brand will grow to be a part of Wyndham’s portfolio of iconic manufacturers and will likely be generally known as Vienna House by Wyndham.
The acquisition of the brand provides 28 inns in Germany alone, additional cementing Wyndham’s foothold in one in all its largest European markets with 120 franchised inns and greater than 19,000 rooms, whereas additionally increasing throughout surrounding nations. Together with Wyndham’s present presence in Europe, the mixed portfolio of greater than 400 inns in additional than 30 nations will present enterprise and leisure travellers with an expanded providing of branded hotel choices throughout the area.
“Europe continues to present accelerating growth for the travel sector with strong demand steadily bouncing back across leisure and business,” mentioned Geoff Ballotti, Wyndham Hotels & Resorts President and Chief Executive Officer. “Vienna House’s guest-centric culture, strong brand recognition and ambitious brand development plans align with our distribution goals, making it a perfect match to continue our international growth and reinforces our position and commitment to the region.”
“Over the past 30 years, the Vienna House brand has built a highly-recognised name for travellers in many European countries,” mentioned Dimitris Manikis, Wyndham Hotels & Resorts President for Europe, Middle East, Eurasia and Africa (EMEA). “The acquisition of the Vienna House brand and our expanded collaboration with our trusted partner, HR Group, marks a key step in expanding our market presence even further, adding immediate scale and capability and supporting our ambitions for growth in important destinations across EMEA.”
Vienna House is a famend hospitality brand throughout Europe catering to a large demographic of enterprise and leisure travellers, with a portfolio of high-quality inns, together with each Vienna House and Vienna House Easy inns, situated in lots of sought-after locations throughout Europe, together with Berlin, Munich, Prague, Krakow, Bucharest and extra.
“We found an excellent like-minded partner in Wyndham Hotels & Resorts, sharing the same passion to bring high-quality accommodations where travellers want to be,” commented Ruslan Husry, sole shareholder and Chief Executive Officer of HR Group. “The Vienna House brand has built a fantastic reputation in many European destinations, and our expanded and close-knit collaboration with Wyndham will provide the strength, scale and expertise needed to grow the brand faster and ensure more guests experience what Vienna House has to offer, while also tapping into the renowned benefits of Wyndham Rewards.”
All Vienna House by Wyndham inns will likely be a part of the corporate’s award-winning Wyndham Rewards® loyalty programme, one of the recognised within the trade with over 95 million enrolled members world wide, as soon as the mixing is full.
The put up Wyndham Hotels & Resorts acquires European hotel brand Vienna House appeared first on Travel Daily.